The end of advertising as we know it? Unilever bets on consumer power.

With 250 Million people now with ad blockers, potentially draconian EU data privacy legislation coming on-stream and a general distrust of personal data being hacked, a new world is emerging. In this world, advertisers like Unilever ...

Why VCs are finally interested in the personal data economy

It’s one of those terms people haven’t quite settled on yet. I call it the personal data economy. Data consultancy Ctrl-Shift calls it the ‘Me2B’ or personal information economy – PIE for short. That is why they have called the ...