With 250 Million people now with ad blockers, potentially draconian EU data privacy legislation coming on-stream and a general distrust of personal data being hacked, a new world is emerging. In this world, advertisers like Unilever ...
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Why VCs are finally interested in the personal data economy
3rd December 2015It’s one of those terms people haven’t quite settled on yet. I call it the personal data economy. Data consultancy Ctrl-Shift calls it the ‘Me2B’ or personal information economy – PIE for short. That is why they have called the ...